Spec Unveils First Phase of Bold New Brand, Signaling a Fresh Era of Delight Done Right.

Toronto, ON — May 5, 2025 — Spec Furniture®, a leading Canadian manufacturer of contract furniture, has officially launched the first stage of its rebrand, infusing bold personality and smarter storytelling to better reflect its commitment to personalized service and products for a variety of applications. And it’s only the beginning.

At the heart of this initial phase is a new look and feel that sharpens the expression of what designers, dealers, and end-users have always known: Spec is the go-to partner for easy-to-specify, custom, and durable furniture for healthcare, education, and corporate environments.

“Customization is expected here,” says Chris Benjamin, GM and COO of Spec Furniture. “We built our manufacturing process to be flexible and fast, so you can get exactly what you need, without the red tape.”

More than a new logo or palette, this rebrand is a reflection of Spec’s customer-first DNA. It brings to life the four key values that shape every project:

Customization: Empowering design.
Fit: Every piece is tailored to its space.
Care: Service that anticipates needs and solves problems before they surface.
Durability: Tough enough for healthcare, polished enough for a boardroom.

NeoCon showroom updates will further reflect Spec’s commitment with an expansion of its colorways and customization capabilities.

And this is just the beginning. As Spec continues to evolve, you’ll see exciting new ways we’re serving the design community through fresh ideas and resources that truly make a difference.

About Spec Furniture

Spec Furniture is a leading North American manufacturer of contract furniture, with a focus on healthcare, education, corporate, and public spaces. Established in Canada, Spec is recognized for its durable, easy-to-clean products, streamlined customization process, and reliable customer service. The company’s solutions are designed to meet the demands of high-performance environments while offering tailored options to suit a wide range of applications. With a commitment to quality, service, and long-term partnerships, Spec supports the design community with products that fit functionally and aesthetically.