NeoCon 2025: A Fresh Era for Spec Begins in Showroom 11-112
NeoCon is where the commercial interiors industry comes together to share ideas, push boundaries, and shape what’s next. This year, we’re proud to return to Showroom 11-112 with a bold new presence. Our rebrand has already launched, but NeoCon 2025 will be the first time you can experience it live and in person.
Experience the Rebrand in Person
We’ve reimagined how we present ourselves to the world, and our updated brand reflects everything that has always set Spec apart—our flexible approach, commitment to care, and ability to meet the evolving needs of the contract furniture industry. From voice to visuals, you’ll see a Spec that feels fresh, expressive, and true to who we’ve always been.
Our Biggest, Boldest Showroom Yet
Our showroom has been completely reimagined for 2025. This is one of the largest and most comprehensive displays we’ve ever brought to NeoCon. From layout to finishes to storytelling, every detail has been carefully considered to reflect the bold new direction of Spec.
Whether you're exploring the space for the first time or reconnecting with familiar favorites, we’ve built something truly special for this year’s show.
Breakfast, Conversations, and a Celebration
We’ve planned a few moments throughout the show to connect, whether you’re looking to ease into your day or wind it down in good company.
Breakfast at Spec!
Start your morning with us on:
Monday, June 9 at 9 AM [Add to Calendar]
Tuesday, June 10 at 9 AM [Add to Calendar]
Enjoy coffee, a light breakfast, and great conversation with the Spec team. It’s an easy, welcoming way to kick off the day.
The NeoCon Party
Our annual NeoCon party returns with a bold new backdrop.
Join us in Showroom 11-112 on Monday, June 9, from 3 to 5 PM [Add to Calendar] for an afternoon of drinks and great company.
It’s a celebration of our rebrand, our relationships, and the creative community that continues to move the industry forward. Whether you're reconnecting or meeting us for the first time, the doors are open and the vibe is easy.
Let’s Build What’s Next. Together.
Whether you’re a longtime partner or just getting to know us, we’d love to see you. Let’s talk about what’s next for your projects, your clients, and the industry we all help shape.
NeoCon remains the most inspiring venue in our industry to see, feel, and connect with the future of commercial interiors. We’re excited to welcome you into our reimagined showroom and share the energy behind the new Spec.
Mark your calendars, stop by Showroom 11-112, and experience the evolution for yourself.
For sneak peeks and real-time updates throughout the show, follow us on social. @specfurniture
See you in Chicago!