NeoCon 2025 Lookback: A Space Reimagined, A Brand Reinvented
Thank you for stopping by.
This year's NeoCon was more than just another showroom. It was our first opportunity to bring Spec's rebrand to life, in real space, with real conversations.
Over three packed days, more than 2,500 visitors walked through our redesigned space, sat in our seating, explored our finishes, and got a feel for what’s next at Spec. The energy was high, the feedback was incredible, and if you made time to visit us, we’re truly grateful.
First look at Spec’s reimagined space at NeoCon 2025.
Our Rebrand, In Real Life
While we’ve been quietly building toward this moment for months, NeoCon was the first time the new Spec made its public debut.
The showroom itself was one of our most comprehensive displays yet. From layout to finish, every element was designed to reflect the heart of our brand — customization, care, fit, and durability — all brought together with bold color, texture, and intent.
It was more than a showroom. It was a reset button.
The rebrand came to life in every detail.
Tailor Modular Was the Showstopper
If there was a crowd favorite this year, it was clear: Tailor Modular.
Visitors sat, stayed, circled back, and brought their friends. The modular configuration we showcased offered a fresh take on application, one that felt both functional and unexpected. It was a real-time example of how our furniture can flex to fit the way people gather, wait, or relax in a space.
And the upholstery options? Let’s just say there were a lot of fabrics being touched.
Customization has always been a part of our DNA and Tailor Modular showed just how far that idea can stretch.
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Tailor Modular gave visitors a fresh look at fit and customization in action.
Fizz Got Its Moment Too
Right next to the main lounge zone, our Fizz chair stack turned heads in its own way — colorful, vibrant, and full of contrast. Each chair featured a different seat color paired with a different metal leg finish, highlighting just how playful and diverse our finish program can be.
Fizz reminded people that at Spec, customization doesn’t mean starting from scratch. It means bringing fresh ideas to life using the strength of our existing lineup.
NeoCon for us was about showing how we’re always evolving, always finding new ways to make our pieces feel brand new.
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The Fizz chair stack turned into a vibrant showcase of Spec’s finish possibilities.
Conversations That Stuck with Us
From designers to specifiers to long-time partners, the buzz in our booth kept coming back to three things:
- The versatility of our finishes
- The excitement of seeing the new brand in full form
- And the way our furniture felt different, in the best way
That kind of feedback means the world. Because as much as we focused on materials, design, and function, it’s the way people experience Spec that matters most.
From upholstery to finish samples, the experience was hands-on and conversation-driven.
Missed Something? Here’s What to Explore Next:
Whether you want to revisit a favorite product or explore something you didn’t have time to see, here’s where to start:
→ Explore 'Delight Done Right'
We’re proud of what we showed, but more excited about what comes next.
Thanks again for being part of it.
—
The Spec™ Team.
